Two great value franchise packages
Car and Brand Franchise for just £148 per week (Excl. VAT see below for full details)
- New, modern 5 door car with dual controls and air con
- Choose manual/auto
- Choose petrol/diesel
- 12 month, 25,000 mile replacement
- No over mileage penalty charges
- End use condition cover
- Serviced to manufacturer's specification
- Delivered and collected at your convenience
- Fully comprehensive insurance
- Glass damage plus tyre wear and tear included
- Breakdown cover and replacement car service
- Personal accident insurance
- Personalised to include your What Car? 5 Star status, your name and your main
training area
Brand Franchise for just £48 per week (Excl. VAT see below for full details)
Use your current training vehicle -
Providing your car meets the following criteria and livery standards:
- Is less than 3 years old
- Is dual controlled
- Is well maintained
- Is fully insured
- Has no material damage to the bodywork
Franchise costs
| Car Choice |
Own Car |
What Car? Manual / Petrol |
What Car? Manual / Diesel |
What Car? Auto / Petrol |
What Car? Auto / Diesel |
| Brand Fee weekly net of VAT |
£48.00 |
£48.00 |
£48.00 |
£48.00 |
£48.00 |
| Car Fee weekly net of VAT |
N/A |
£87.00 |
£90.00 |
£92.00 |
£95.00 |
| Insurances |
N/A |
£13.00^ |
£13.00^ |
£13.00^ |
£13.00^ |
| Total net of VAT |
£48.00 |
£148.00 |
£151.00 |
£153.00 |
£156.00 |
* Each new Franchisee is required to purchase our Starter Pack comprising car decals, roof
box and marketing support materials. This can be paid weekly in addition to the Brand Fee at a
rate of £9.00 per week plus VAT or alternatively as a single annual discounted premium in advance
of £350.00 plus VAT.
^ Insurances are inclusive of IPT and are not subject to VAT.
The Brand and Car and Brand Franchise Fees are charged for 52 weeks annually.
Optional Pupil Introduction Service
As a What Car? 5 Star Instructor you will be able to benefit from our pupil introduction
service.
For each new Learner introduced to a Franchisee, What Car? Driving School will charge 10% of what
the Learner pays for that initial lesson booking, plus VAT - subject to a minimum fee of £19.50 per Learner
plus VAT.
Our aim will be to secure the best value for you on this initial booking by asking Learners or
their parents to book a course of lessons using our recommended retail price (RRP) guide. If we
cannot secure a block booking we will of course take a booking and payment for a minimum of 2
hours.
As is common in the industry, we ask that you offer a set discount in exchange for the Learner’s
commitment in buying the course of lessons:
- £1 discount per hour on a pre-paid course of 5 lessons
- £2 discount per hour on a pre-paid course of 10 lessons
- £3 discount per hour on a pre-paid course of 25 lessons
Once the Learner is allocated it is the Instructors responsibility to retain the Learner and
secure additional lessons beyond the initial booking. These repeat bookings will not attract the
10% pupil introduction fee unless the Learner continues to book through our central booking
service.
All Learners that are recruited directly by the Instructor will not attract the 10% pupil
introduction fee.
All of the Instructors existing pupils and any lesson pre-payments already paid will not
attract the 10% pupil introduction fee.
How will you pay your franchise fees?
The franchise fees will be collected on a weekly basis by charge direct to your bank account.
The fees are charged at the start of the week in question. The fees are payable each week of the
year.
Any driving lessons prepaid by a Learner which you have taken in the week will be credited to
you at the hourly rate at the end of the week and where this credit exceeds the franchise fee
due we will send you the balance direct to your bank account.
Initial Franchise Fee and Deposits
There is no Initial franchise fee payable to become a What Car? 5 Star Instructor.
We do however ask that you show your commitment to the What Car? Driving School - Charter
for Learners. This requires you to make a refundable deposit of £150.00 to be held by us once
you have been accepted as a Franchisee.
Also for those Franchisees that take a training car through What Car? Driving School we
require a refundable deposit of £150.00 once you have been accepted as a Franchisee and we
will immediately place your vehicle order.
Induction Training Programme
This course will last for 1 day and will be held at a venue local to you within the first 6
weeks of you starting your franchise with What Car? Driving School. The cost of this day is
£69.00 incl. VAT.
The aims of this course are:
- To establish with you the values of the What Car? brand and how these transfer
to the Driving School
- To share with you the marketing initiatives and the power of the
whatcar.com/drivingschool site
- To outline the benefits of exceptional customer service and how this will
directly improve your business through What Car? Driving School.
- To introduce you to the bespoke What Car? Driving School assessment and
progress tools for your use with your Learners
- To remind you of key provisions of the franchise agreement and of
our respective obligations to each other and mutual obligations to What Car?
- To provide you with your operations manual and show how this will be a source of
guidance and reference for the future
- To answer questions and complete any outstanding validation checks