How we'll recruit Learners
Why will Learners and their parents choose What Car? Driving School
A Learner’s choice of Driving Instructor is based on 3 criteria.
What Car? Driving School addresses all criteria, making our Instructors the natural choice for Learners and their parents:
1. Reputation
Learners and their parents want an Instructor they can trust.
What Car? is the most authoritative and trusted voice in motoring. The What Car? credentials have been earned over the last 3 decades by providing independent, expert and reliable information.
As an accredited What Car? 5 Star Instructor you will benefit from our brand reputation and will be seen by Learners and their parents as an Instructor they can trust.
The result:
- As an accredited What Car? 5 Star Instructor you will stand out from the crowd
- As an accredited What Car? 5 Star Instructor your own marketing will be more effective in attracting new business
- As an accredited What Car? 5 Star Instructor you will be able to command a premium hourly rate in your area
- In addition we can help fill your diary by recruiting Learners through our advertising in What Car?, www.whatcar.com as well as our the other magazines and websites in the Haymarket stable and our live events programme.
By bringing together our brand reputation and your own word of mouth recommendation we’ve created a unique, and winning formula
Our distinctive livery and extensive advertising campaigns will quickly build awareness and visibility of What Car? Driving School.
2. Recommendation
Learners and their parents take advice from others who’ve had a good experience of an Instructor.
What Car? Driving School will work with only the best ADIs in the country. We will recruit only those Instructors who bring exemplary skills and local reputation.
Part of our unique proposition is to share your Learner’s good experiences on our web site.
We will actively encourage Learners to tell us to what extent they’d be happy to recommend you as an Instructor.
We want to be proud of all of our Instructors, that’s why unlike any of the other major national driving schools we put your name prominently on your training vehicle.
3. Reconnaissance
Learners want good value from their Instructor. They want a quality Instructor who can help them pass the test and give them the skills they’ll need beyond the test - and they want this at a price that makes sense.
What Car? Driving School represents a great value choice:
Quality Instructors who are fully qualified and meet our What Car? 5 Star Instructor standards
Compelling and structured discounts for those Learners who commit to a pre-paid course of lessons:
- £1 discount per hour on a pre-paid course of 5 lessons
- £2 discount per hour on a pre-paid course of 10 lessons
- £3 discount per hour on a pre-paid course of 25 lessons
How will we recruit Learners?
We will of course advertise regularly in What Car? magazine and have links from whatcar.com to our What Car? Driving School home page.
What Car? is owned by Haymarket Media Group owners of some of the UK’s - and world’s - most famous magazine brands and titles.
This gives us the opportunity to advertise What Car? Driving School to Learners and their parents through a wide variety of our own media and activities such as:
Magazines
Autocar
Autosport
F1 Racing
Stuff
What Hi Fi
Four Four Two
Websites
www.pistonheads.com
www.evecars.com
www.autocar.co.uk
www.autosport.com
www.f1racing.co.uk
www.stuff.tv
www.whathifi.com
www.fourfourtwo.com
Events
Clothes Show Live
