About Us
The best of both worlds
What Car? Driving School is managed by Paul Atkinson and Andy Mitchell who between them have a wealth of skills and knowledge of the driving school industry. Together as Managing Director and Sales and Marketing Director, respectively, they took BSM to the height of its operational success until both left the business some 3 – 4 years ago. Now they are applying their talents to What Car? Driving School and intend to make this venture their most successful yet.
What Car? Heritage
What Car? has been Britain’s best guide to buying a car for three decades.
What Car? is unrivalled as the best source of buying advice for UK motorists. One fifth of the UK’s new car buyers consult What Car? before making a decision.
Regarded as the car buyer’s bible, it engagingly blends authoritative road tests, groundbreaking reports and money-saving advice with comprehensive new car data.
The Brand has a simple premise – to help consumers buy the right car and pay the right price. Its combination of plain english tests, advice, data and headline-grabbing investigations continually evolve to serve the changing needs of today’s car buyers, through the medium of their choice.
The award-winning website brings together everything that is known about cars, car buying and issues facing the motorist. Packed full of crucial information, expert opinion, reader verdicts and comprehensive data, our monthly audience tops 1.3 million unique users.
We will of course advertise regularly in What Car? magazine and have links from whatcar.com to our What Car? Driving School home page.
Key Facts
- Launched in 1973
- 13 issues / year
- What Car? magazine has monthly sales of over 87,000
- www.whatcar.com provides access to 11.5 million users per year
Haymarket Media Group
What Car? is owned by Haymarket Media Group owners of some of the UK’s - and world’s - most famous magazine brands and titles.
This gives us the opportunity to advertise What Car? Driving School to Learners and their parents through a wide variety of our own media and activities such as:
Magazines
Autocar
Autosport
F1 Racing
Stuff
What Hi Fi
Four Four Two
Websites
www.pistonheads.com
www.evecars.com
www.autocar.co.uk
www.autosport.com
www.f1racing.co.uk
www.stuff.tv
www.whathifi.com
www.fourfourtwo.com
Events
Clothes Show Live
What Car? Is a registered Trademark of Haymarket Magazines Ltd. Used under licence by 5 Star Driving Instructors Ltd.